This document serves as the final, publication-ready Rutgers Men's Lacrosse NIL Advancement Package. It integrates financial modeling, competitive benchmarking, and compliance-validated narratives to secure the program’s standing for the 2026 summer transfer portal and 2027 recruiting cycle. COMPONENT 1 — NIL Rate Guide (Dual-View) Version A: Internal Valuation Sheet (Roster Management) For Head Coach and Fund Manager use only. Position Group Tier 1: Starter (Projected) Tier 2: All-Conference (Proven) Tier 3: All-American / Tewaaraton [N] Portal Signing Incentive (One-Time) Performance Milestone Bonuses (Deliverable-Based) FOGO (Scarcity Premium) $18,000 – $22,000 $35,000 – $45,000 $65,000 – $85,000+ $10,000 – $25,000 +$2.5K for >60% FO Win % Goalie (Stoller Anchor) $15,000 – $20,000 $30,000 – $45,000 $60,000 – $90,000+ $10,000 – $20,000 +$2.5K for >55% Save % Elite Attack (Kurdyla Anchor) $15,000 – $18,000 $30,000 – $40,000 $55,000 – $80,000+ $7,500 – $15,000 +$1K per 10-point increment LSDM / LSM (Splaine Anchor) $12,000 – $15,000 $25,000 – $35,000 $45,000 – $60,000 $5,000 – $10,000 +$1.5K for >25 GBs/season SSDM $10,000 – $15,000 $20,000 – $30,000 $35,000 – $50,000 $2,500 – $7,500 +$1K for >10 CTs/season Midfield / Defense $8,000 – $12,000 $15,000 – $25,000 $30,000 – $50,000 $2,500 – $5,000 Standard Deliverable Rate Footnote: Position Scarcity Premium Logic FOGO and Goalie positions command a 20–30% premium over standard Midfield/Defense roles due to "Possession Scarcity." A Tier 1 FOGO acts as a force multiplier for the entire roster's offensive efficiency [N]. SSDMs command a premium over standard midfielders due to the high transfer portal demand for "defensive stoppers" in the Big Ten's physical style of play. Volatility Buffer: Lacrosse NIL data is largely self-reported and anecdotal [N]. These ranges are 12-month snapshots and require mandatory review at each portal window opening. Version B: Donor Impact One-Pager (Fundraising View) Designed for high-net-worth individual (HNWI) engagement. Giving Tier Annual Commitment Program Impact Statement Scarlet Supporter $500 – $5,000 "Stack Contributions": Combined funds that support the "Blue Collar" core of the roster (SSDM/LSDM) and local community marketing appearances. Cornerstone Giver $15,000 – $30,000 "The Starter Fund": Fully underwrites the annual marketing retainer for a starting Big Ten defender or specialized SSDM. Anchor Donor $50,000 – $100,000+ "The Difference Maker": Secures a Tewaaraton-caliber transfer or a Top-5 national FOGO/Goalie to anchor the program’s championship aspirations. [!] COMPLIANCE FLAG: Formal tier names (e.g., "Scarlet Supporter") must be cross-referenced and confirmed with the Rutgers University Foundation to ensure no conflict with existing athletic endowment naming rights. COMPONENT 2 — Donor Pitch Narrative Subject: The 2026 Inflection Point — Rutgers Lacrosse Advancement "We are at a crossroads in the Big Ten. The reality of 2026 is that elite lacrosse is no longer just about the X’s and O’s on the field; it’s about the financial infrastructure we build off it. Our rivals at Maryland and Virginia have already professionalized their donor-led NIL models [N]. If we want to stay in the conversation for Memorial Day, we have to compete in the June portal window. We’ve proven we can develop elite talent. In April 2026, Inside Lacrosse recognized Juengerkes, Kurdyla, and Splaine as Midseason All-Americans. We have the culture and the coaching; now we need the capital to protect this roster and accelerate it. I am looking for a commitment of $150,000 to $300,000 specifically for the upcoming summer portal window. This isn't a general donation; it is a targeted strike. This fund allows us to secure two to three 'difference-makers'—specifically at FOGO and Goalie—where the market is tightest. As you see in the Rate Guide, we aren't guessing at prices. We’ve benchmarked the market. A $50,000 commitment from you today anchors a transfer portal signing for an All-Conference caliber Attackman. We use a Tiered Retainer Model—not pay-for-play. Every dollar is tied to specific marketing deliverables, social media activations, and community appearances, ensuring we remain in total compliance with NJ State Law (2021) and NCAA guidelines [N]. To protect your investment, I propose an Escrow-Style Milestone Structure: 50% upon the athlete’s legal commitment to the NIL marketing agreement. 25% upon their first scheduled game start (verifying roster integration). 25% upon semester GPA confirmation (ensuring academic eligibility). This ensures your capital is used efficiently to drive the program forward. We have the momentum. With your help, we close the gap on the ACC and Big Ten elite this summer." COMPONENT 3 — Competitive Gap Analysis Framework The following matrix utilizes a Proxy Benchmark Methodology, mapping Rutgers' current NIL capacity against observable market indicators (transfer activity, known donor participation, and program revenue) [N]. Program NIL Pool Size (Est.) Portal Comp. HS Recruiting Leverage Infrastructure Score Notre Dame / Duke 5 / 5 5 / 5 5 / 5 5 / 5 Virginia 5 / 5 4 / 5 5 / 5 4 / 5 Maryland 4 / 5 4 / 5 4 / 5 4 / 5 Penn State 3 / 5 3 / 5 3 / 5 3 / 5 Rutgers (Current) 2.5 / 5 2 / 5 3 / 5 2 / 5 Rutgers (Funded Target) 4.5 / 5 5 / 5 4 / 5 4 / 5 Opportunity Gap Narrative Rutgers currently trails the "Big Three" (ND, Duke, UVA) by an estimated $400K–$600K in annual liquid NIL availability. This gap manifests most sharply in the transfer portal, where Rutgers has lost out on Top-5 FOGOs to ACC programs due to a lack of immediate "signing incentive" liquidity [N]. By securing the Anchor Donor funding described in Component 2, Rutgers moves from a "Reactive" posture to a "Market Leader" posture, specifically in the Mid-Atlantic recruiting corridor. ⚖️ FINAL COMPLIANCE AUDIT & DISCLAIMERS Quid Pro Quo: All payments are strictly for marketing services. No payments may be made for "participation" or "wins." [N] Recruiting Inducements: These figures are for Fair Market Value (FMV) assessments of current roster value and are not to be used as a guaranteed offer to any prospective student-athlete prior to enrollment [N]. Institutional Role: Per NJ Law, Rutgers staff may not directly negotiate these third-party donor agreements. Tax Liability: All athletes are 1099 contractors; 25-30% tax withholding is recommended [N]. Strategist Note: This package is ready for immediate presentation. The "Anchor Donor" tier is the priority for the June 2026 window.